“Insanity is doing the same thing over and over again and expecting different results.”~ Albert Einstein
If you’re not marketing your small business (or any business) online, you really need to think about what Albert Einstein had to say and consider a marketing makeover. I’m not insinuating you’re insane, but you can’t be marketing the way you did 10, 5 or even 3 years ago and expect the same results. Technology continues to make advances, the economy has changed and different avenues of marketing have emerged.
The way in which your customers and prospective customers search for information has followed the ways technology. Gone are the days when people look to the yellow pages, phone directories or other such similar means. Think about it, when was the last time you searched through the yellow pages or phone book looking for a business?
With the growth of the internet and its many uses, a good majority of consumers search online to find a business, do research on a business and compare prices.
If you’re business isn’t online it can’t be found!
And you’re leaving money on the table. Assuming that the marketing methods that worked for you in the past will continue to work for you this year or next can cost you potential customers. Successful marketing requires the openness to change with the times and try new marketing strategies best suited for today’s consumers. Consider a marketing makeover to boost your business and pull in more profits.
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If you’d like start immediately with marketing your business online, send me an email.