Every business, regardless of size, involves sales. A well thought-out marketing strategy is one that addresses a need or problem within your market. These strategies are modified from time to time according to changes in the needs of your market, possibly by current events or the economy.
Here are Four Best Small Business Marketing Tips:
1. Customers First. I’m sure you’ve heard the phrase, “The customer is always right”. While the customer may not always be right, the principle behind this phrase is that top-notch customer service is what builds loyal patrons. Whether you run a service based business or retail, treating your customers well should always be top priority. I strongly believe that customer service can make or break a deal and taking the time and care to turn relationships into revenue is a true characteristic of a successful business.
2. Devise a Marketing Plan and Budget. Another wise and true saying, “It takes money to make money”. Regardless of how much money you invest into your marketing, any investment is worth it. Create a marketing plan that includes both offline traditional marketing, as well as online social media marketing. Online marketing can provide you with more return on your investment and the biggest investment in online marketing is actually time. Whether you personally invest the time, or you hire a social media marketing firm to market on your behalf, the costs of online marketing are still less than traditional marketing.
3. Sales and Incentives. A great marketing tip is to offer special sales and/or incentives to attract new customers. This is particularly effective around a holiday. The term “Black Friday” was named as such because the sales from that one special day of shopping often brought retailers back ‘in the black’ for their sales for the year. Use the buying momentum of Christmas, for example, to offer special sales or coupons to bring in new business. Planning ahead for these special sales strategies can help you maintain steady business all year long.
4. Consumable Products. Even if you are a service based business, offering complimentary products that are consumable means customers will come back over and over to continue buying. If you are a service based business, you can still offer consumable content by way of a membership web site that charges a monthly fee and/or coaching services, training workshops, etc… Be creative and find a way to turn one-time customers into life-long repeat customers.
Review your current business and marketing plan and incorporate the above tips to help your business grow and thrive.
Peace & Prosperity,
P.S. What other small business marketing tips have you used that has helped your business grow? Let me know in the comments.