If a friend complained of a headache you might offer them an aspirin and if they complained about being hungry you might offer them food. Whatever the complaint in most instances when you offer relief for pain, people will take advantage of the offer. And the more effective the pain relief, the more praise and gratitude you receive.
So why wouldn’t you take this same concept of providing solutions to other people’s problems as a way to grow your business?
Pay attention to the feedback you get from visitors to your website, customers and prospects. Complaints are just as important as the praises and if you’re not capitalizing on your customer’s pain points, you’re missing the boat on improving your business and increasing your profits. Gaining insight from your customer’s feedback is equivalent to being handed a Hot New Indemand product or service.
To succeed in business, find out what it is your customers want, and then make it available and overdeliver. As simple as it sounds, so many overlook this natural but effective business strategy. Complaints are opportunities! So pay attention to all and any complaints and feedback you get, don’t take it personally and use it to your advantage. If you can find a way to address a complaint about something that irritates or makes your customers/prospects suffer, you have a brand new area to profit from.
If you’re looking for ways to grow your business, I suggest you encourage your customers and prospects to leave feedback and voice their complaints or concerns when and if they arise. You can do this by asking for comments on your website, giving out an email address, and being available by phone. But, however you decide to make yourself available, be sure to follow up with timely responses, even if it’s just to let them know you received their feedback. No faster way to ruin your business’ reputation then to have non-responsive customer service.
From this day forward, look at customer feedback, good or bad, as an opportunity to grow your business and increase profits.
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