I recently spent some time helping a good friend shop for a car.  Now understand, I wasn’t asked because I know a lot about cars, I was asked more for moral support of having to deal with a car salesperson, I’m a little better at negotiating, definitely tend to ask more questions, and a bit more practical when it comes to wants and needs.  Considering my friend has a budget and wanted to downsize as far as payments were concerned, I guess you can say I was stepping in & playing the part of the outspoken rational side.

As we went spent days going from dealership to dealership, it became very apparent to me that many in the auto industry can use some training in customer service and marketing.  I understand that car sales people get a bad rap from the get go, but my recent experience confirmed for me that they’re all about the sale and are clueless when it comes to really understanding what the lifeblood of their business is.

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Technology has paved the way for many new modes of communication and the traditional postal “snail mail” has become second choice to the faster and more efficient communication system of electronic mail (aka email).

The use of email has been embraced by both individuals and businesses.  The fact that just about everyone who has a computer and internet connection has an email address opens the doors to greater marketing opportunities for small businesses.

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