List building is a powerful online marketing tool that allows you to continue to build a relationship with your customers and prospects. Building a list is about building relationships and if you take the time to build quality relationships with your customers and prospects, it will prove profitable in the end.
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In the past, traditional marketing involved print ads in the newspaper or perhaps the yellow pages, cold calling, billboards and signs. Today, businesses build websites and hope to cash in on all the possibilities of new technology. But is building a website, hanging signs and taking out print ads enough?
Not without some promotional work and effort to get your business noticed. If you placed an ad among many and did nothing to make it stand out the chances of it getting noticed will be slim to none. The same is true for a website.
Before you take the leap and abandon traditional marketing for new technology, consider combining the old with the new to create a more effective marketing plan.
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“Insanity is doing the same thing over and over again and expecting different results.”~ Albert Einstein
If you’re not marketing your small business (or any business) online, you really need to think about what Albert Einstein had to say and consider a marketing makeover. I’m not insinuating you’re insane, but you can’t be marketing the way you did 10, 5 or even 3 years ago and expect the same results. Technology continues to make advances, the economy has changed and different avenues of marketing have emerged.
The way in which your customers and prospective customers search for information has followed the ways technology. Gone are the days when people look to the yellow pages, phone directories or other such similar means. Think about it, when was the last time you searched through the yellow pages or phone book looking for a business?
With the growth of the internet and its many uses, a good majority of consumers search online to find a business, do research on a business and compare prices.
If you’re business isn’t online it can’t be found!
And you’re leaving money on the table. Assuming that the marketing methods that worked for you in the past will continue to work for you this year or next can cost you potential customers. Successful marketing requires the openness to change with the times and try new marketing strategies best suited for today’s consumers. Consider a marketing makeover to boost your business and pull in more profits.
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If you’d like start immediately with marketing your business online, send me an email.
With so many people on the internet, online browsing, online buying, and online opportunities have become extremely popular. Globally, millions of people can be found on the internet searching the web on a “daily” basis.
Knowing that you have the potential to reach millions of people all over the world, where better to market your business than online?
However, and this is a BIG however . . . Do Not believe for a second that just because you build a website and get it online, the millions of people searching the internet will come. Quite the contrary, nobody will see it or know it exists until you promote it, tweak it and consistently improve it.
If you’re thinking, “who wants to do MORE work?” Consider this . . . by not marketing your business online, you’re offering your competition a piece of YOUR pie. If you’re not hungry enough to work for the success of your business, your competitors will happily take it from you.
While there are many strategies to website marketing, which we can continue to discuss in the future, here are 5 things you Must Do to your website to start setting yourself up for success.
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Websites that display a box that ask for your name and email address are attempting to build an opt-in list. When you provide your contact information, you are giving the list owner permission to send you a newsletter, emails, updates or whatever the offer. These lists are a used for what is commonly referred to as email marketing.
Email marketing is a popular way to build a list and then market to the masses. Technically you can only send emails to those who give you permission and to send unsolicited bulk email is considered spam. While there are laws against spam many inboxes are still hosts to junk email and the like.
With most people on the internet having at least one email account, a person online who doesn’t have an email account is like a person without a cell phone – a rather small percentage. In fact, a good percentage of people who do have email accounts check their email more than once a day.
This being true, what better way to stay in touch with your customers and prospective customers than through email marketing? Once someone fills in the form with their contact information, they are basically saying, “Yes I’m interested in what you have to offer and I give you permission to send me marketing materials via email.”
By utilizing opt-in lists, you are opening your business to a world of potential customers. Remember, these people have been to your site and are showing an interest in what you have to offer by filling in their name and email and requesting you send them more information.
