Call Us: 631-223-8982

Anchor Text Makes Content Search Engine Friendly

Whether you are trying to optimize your page or create a backlink to your site, anchor text is essential for good SEO. In fact, keyword anchor text is one of the simplest SEO tools you can use. However, many people are unsure about using anchors, or they simply do not understand the benefit keyword anchor text can provide. Consider the following facts and reasons you should use anchor text in your next blog, webpage, or article.

What is Anchor Text?

Anchor text is simply the word or words, preferably keywords, which are made clickable and hyperlinked to another page or website. When reading through a webpage you will often see a word, or a set of words that are written in a different color. In most cases these words are blue, but the color will depend on the webpage designer. When you place your mouse over these words you will see a website address or a preview of a different page. If you click on these words, aka anchor text, your browser will redirect you to another page with more relevant information. The page you’re redirected to may be within the website you are already viewing or a completely different website.

Anchor Text for SEO

Links are an important part of any SEO campaign. However, not all links are created equal. With anchor text being a major player in the ranking game, it would stand to reason that backlink anchor text from an authority site be such a highly sought after commodity in the SEO world of backlinks. After all, the most important links you can obtain are from other websites and highly ranked websites will provide the best backlinks. Provided the anchor text is a keyword and not something like “click here.”

Keep in mind that anchor text used in combination with keyword optimization will get you the best return on your anchor text efforts and definitely increase page rank. The reason for this is simple, Google and other search engines, as well as human readers, use anchor text as an indicator of what the linked page will be about. And we all expect that the page to where we’re being led be relevant to the anchor text that led us there.

When Should You Use Anchor Text and How Often?

Anytime you create web content you should include anchor text. Whether you are writing a blog, a post on your social site, an article, or a press release, keyword anchor text is beneficial. Even if the site you are posting on is not highly ranked by search engines you should still include anchors. After all, every site starts out on the low end of search engine results. Links that hold little value now may be very important later.

Cautionary advice, just as you don’t want to over stuff your content with keywords, you don’t want to spam your posts with anchor text. While there are no set rules on how many hyperlinks you should have in a post, if you’re publishing on your own website, you’re the boss so you get to decide. But use your common sense and provide additional relevant information through hyperlink anchor text only when and where it makes sense. If you find you have a ton of additional relevant information, write another article!

If you still have questions about anchor text, feel free to post your questions in the comment section below.

If you prefer to hire out your web management, High Profits Marketing would be honored to help.

Peace & Prosperity,

Andrea Chin


  1. Cindy Bidar

    I was just reading over at Conversation Marketing that anchor text is being devalued by Google. Given the number of low-quality backlink brokers who rely on this strategy to give their clients a boost, I can see the point. I’d love to hear your thoughts on what that means for the rest of us, if anything.

  2. Paul Dawson of magnetic therapy

    To Cindy’s question about Anchor text.
    I don’t believe anchor text is getting devalued, but having said that it has changed a bit.
    Many people outsource their links (like me :-)). Google is aware of this and has made it a bit more challenging.
    The Anchot text is the discrition Google relates to the website it is directed to. But if you continuously use the same anchor all the time, Google may sandbox you. It was once the practice to get ranked for one keyword, you would use that keyword all the time in your anchor. But now you need to use other related words as well, not just the one anchor.
    An example would be if your target anchor was “magnetic Therapy” you would soemtimes use “magnetic Products” or ‘magnetic therapy bracelets” not just “magnetic therapy”
    Mix it up, and make it look natural and you will be OK.
    Also it is suggested that Google also now reads the words around your anchor to see if they are related.
    Hope this helps.



Submit a Comment

Your email address will not be published. Required fields are marked *